Contrary to the belief that physical retail and office spaces are dying, many businesses are experiencing a brick-and-mortar renaissance. This talk explores how forward-thinking companies are reinventing their physical presence to offer value beyond what digital can deliver.

We’ll look at examples from retail stores that have transformed into immersive brand experiences, to coworking spaces that foster innovation through community. Attendees will learn why “phygital” (physical + digital) strategies are outperforming purely online approaches in customer loyalty and retention.

Key takeaways include how to create compelling offline customer experiences, how to integrate physical and digital touchpoints, and how to measure ROI from offline interactions. With consumer behavior showing a strong desire for real-world engagement, this session will help business leaders rethink the role of physical space in a digital-first world.